Existing Customers Your Key to Survival
Most businesses concentrate on getting “new business”… thinking that new business is what is needed to grow. Think about how hard you work to get a new client… the time and effort it takes to get them...
View ArticleTop 10 Internet Marketing Blunders
It’s sad that people are STILL making these simple mistakes in 2008. This article was originally written in the late 1990′s, and as part of our 2008 upgrade, I only had to edit out a few minor things...
View ArticleMarketing Plan Format
There are many formats for marketing plans and every company does it a little differently, but the outline that follows is a very complete format. Using this format will produce a 30 to 40 page plan....
View ArticleMarketing Plan Basics
To expand your business, increase your market share or better understand your customers, you need a marketing plan. If you are like most small to medium sized marketing owners you probably do not have...
View ArticleThe Business of Christmas!
When I think of Christmas, I think parties, functions and holidays! But for a business owner, Christmas and the opportunities that arise at that time of the year should mean much, much more. We all...
View Article9 Steps To A Strategic Plan
On a scale of one to ten, having a good business strategy rates about a fifteen! No matter what kind of business you have — whether you sell products or a service, as the saying goes, “if you fail to...
View Article10 Tips for Selecting a Credit Card Payment Processor
Accepting credit cards for your online business is a must for modern business survival. The competition is fierce, and many consumers prefer to pay for purchases with their credit or debit cards versus...
View ArticleHow to Research Prospects Online Without Being Creepy
It’s generally a good idea to learn as much about your clients as you can before doing business with them. This is the entire premise of marketing. You gather as much data as you can about your market....
View ArticleTime to Go Mobile???
Mobile use of the Internet is well and truly on the rise! Savvy businesses who can cater to a mobile audience with an optimised mobile website will get rewards from this market segment! So… is it time...
View ArticleRemarkable Growth in Australia’s Mobile Internet Landscape
You might be surprised to know how rapidly the use of mobile and wireless broadband connections in Australia has grown in the last year or so… Australia’s 5.5 million (47%) mobile wireless broadband...
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